Let's talk about growing your dealership in today's world. You know, the pandemic really switched things up, making online car buying the new normal. Now, everyone's using the internet to scout out their next ride, and they're doing it from anywhere and everywhere.

This is a golden chance for dealerships like yours to reach more people and up your game. But, here's the thing: you've got to stand out in a pretty crowded online space. And, with direct sales from manufacturers like Tesla shaking things up, the competition's really heating up.So, what's the secret sauce for pulling in customers online? Well, it's all about smart marketing tactics. And guess what? Foyob's got your back here. Their tools help you shine online, making your dealership the go-to place for car buyers. Stick around, and I'll show you how to rev up your dealership's online presence and race ahead of the competition. Let's get your dealership zooming past the finish line!Foyob's tools and services are designed to help dealerships make the most of the online marketplace, offering solutions that enhance visibility and customer engagement.

A lot has changed after the pandemic - your dealership should care

Let's chat about how car dealerships can stand out now that the world's changing post-pandemic. Even though dealerships made some good money in the last couple of years, there have been tough challenges, like problems with making and getting cars. Plus, the competition's tougher than ever with big car brands and online stores joining the race.

What's really changing the game is how buyers think and shop. Most folks are now starting their car hunt online, way more than walking into a dealership first. And get this: nearly everyone's doing their research online, and a lot are using their phones to look up cars and then call dealerships right from there. So, it's super important for dealers to get their online game strong and connect with people where they're already looking – online and on their phones.

The ultimate guide to dealership marketing

Alright, let's make a cool marketing plan for your car dealership – think of it like a treasure map to more sales! Here's a simple way to get started:

1. Know Your Crowd: Who wants to buy your cars? Figuring this out helps you spend your money smartly, reaching just the right people.
2. Brand Spotlight: What's special about your dealership? Think about what makes you different and how you can solve problems for your customers.
3. Check Out the Competition: What are other dealers doing online? See what works for them, and use that to make your own online stuff even better.
4. Set Clear Goals: Decide what success looks like for you. This could be selling more cars, getting more calls, or people visiting your website.
5. Pick Your Strategies: There are tons of ways to market – like paid online ads, social media, or even radio. Choose what fits your goals best.

Remember, each step helps you get closer to attracting more customers and making more sales. Keep it simple, fun, and focused on what makes your dealership awesome!

Why should you even care about a marketing plan

Let's dive into how a killer marketing plan can really rev up your dealership's success, especially in this post-pandemic world.

First, Know Who You're Talking To: It's like planning a road trip - you gotta know where you're headed. Who are your customers? Pinpointing your audience isn't just a good idea, it's crucial. And hey, with costs climbing, you want to make sure your marketing bucks are hitting the right spots. Foyob can help you target your audience more precisely with its AI-driven insights.What's Your Dealership's Story? Just like every car has its unique style, your dealership has its own vibe. What's yours? Knowing this helps you stand out in the crowd. Are you the go-to spot for family cars, or maybe the luxury car experts? Define your brand, and let Foyob's tools amplify that uniqueness.Check Out the Other Racers: Yup, it's time to scope out the competition. What are they up to online? What's working for them might work for you, too. This is where good old detective work pays off, and remember, Foyob's tools can give you a leg up on SEO and online branding.Setting Goals – Your Finish Line: Think about what winning looks like for your dealership. Maybe it's selling a certain number of cars, or maybe it's getting more calls from potential customers. Set clear, achievable goals.Tactic Time: How will you reach those goals? The possibilities are endless. You've got your website, social media, maybe some snazzy radio ads, or even those big billboards on the highway. And don't forget about Foyob's features, like personalized car descriptions – they're a game-changer.Now, a strong marketing plan can do wonders. You're looking at getting more new customers, and hey, let's not forget about the ones who've already bought from you. They're like gold.With a plan in place, you're telling potential customers all about your awesome dealership, pulling them in with great deals and offers, and keeping them coming back. This is about building a brand people trust and love.And the best part? You're cutting out stuff that doesn't work. No more throwing money into a black hole. You focus on what brings in customers and makes them stay.Your Digital Storefront – The Website: This is where the magic happens. Make it look good, easy to use, and friendly on phones. Foyob can help your website be a welcoming place that's packed with helpful info and cool features.Paid Media: Your Secret Weapon: Use it to zoom traffic straight to your site. You're looking at ads on Google, maybe some YouTube, or social media platforms. Keep testing and tweaking for the best results.SEO: The Long Game: It's all about getting your site to show up when folks are looking for cars online. Remember, it's not just about the words; it's your site's title, the URLs, everything.There's so much more to a good marketing plan, from making videos that show off your cars to tapping into good ol' radio and billboards. And hey, don't forget about email campaigns and events.In short, it's all about getting the word out there in smart, efficient ways. And with Foyob's help, you're not just promoting your dealership; you're creating experiences that customers will love.Remember, your marketing plan is like a road map for your dealership. The clearer and more detailed it is, the easier your journey to success will be. With Foyob's tech and a solid plan, you're all set to take the lead in the race.

The Power of Video

Videos are a game-changer. Did you know folks spend heaps of time watching car test drives on YouTube? Jump on this trend and showcase what you've got in dynamic video content.

Don't Forget About Radio

Radio's still rocking it. With streaming radio options everywhere, it's a great way to reach people, whether they're at home, on the move, or in their cars.

Billboards: The Classic

Billboards, especially digital ones, still have a major impact. Loads of people notice them, and they can actually prompt calls to your dealership.

Email Campaigns: Direct Hit

Emails are a direct line to your audience. Tailor them with special deals, loyalty program info, and customer reviews. They're perfect for keeping your customers engaged and in the loop.

Events and Contests: Making Connections

Hosting events or contests is a fantastic way to build your brand and customer loyalty. They can also be a goldmine for expanding your email lists.

Measuring Success: The KPIs

So, how do you know all this effort is paying off? Keep track of online metrics like website traffic, click-to-calls, visitor engagement, and responses to online queries. Phone call conversions are also key – a lot of customers still prefer to call. Use metrics like cost per click (CPC) and cost per acquisition (CPA) to measure the bang for your buck. Tools like Invoca call tracking can show you the real impact of your marketing efforts. Remember, a great marketing plan is like a well-oiled machine – every part needs to work in harmony to drive your dealership to success."

Let's follow some metrics to make it easy

In the realm of automotive dealership management, several sophisticated metrics play a pivotal role in shaping effective marketing strategies. These include the analysis of showroom footfall, augmentation in revenue, duration required to close deals, frequency of repeat patronage, and expansion in referral rates. Additionally, assessing the inventory turnover ratio, which reflects the period cars remain unsold, alongside the time and costs associated with reconditioning and market competition, are crucial. The aged wholesale loss and pricing strategies in relation to market norms also provide valuable insights. A critical gauge of customer satisfaction in the dealership sector is the Customer Satisfaction Index (CSI) score. Elevating this score is integral to your business's sustained growth. Delving into the nuances of customer experience via tools like CSI surveys provides deep insights into factors that retain clientele or cause customer attrition. To turbocharge your marketing endeavors, employing advanced tools such as Invoca's automotive call tracking solution can be transformative. Invoca endows dealership marketing teams with granular, first-party conversational data from inbound calls. This intelligence empowers marketers to refine their campaigns with precision, crafting more tailored and efficacious strategies and aptly attributing incoming calls to their respective campaigns.

In every step, Foyob can help

In conclusion, Foyob is uniquely positioned to revolutionize the marketing strategies of automotive dealerships. Its comprehensive suite of tools offers dealerships a competitive edge in the ever-evolving digital landscape.

Enhancing Digital Presence

First and foremost, Foyob helps dealerships enhance their online presence. With a user-friendly interface and AI-driven web design, Foyob ensures that your website isn't just visually appealing, but also highly functional and accessible on various devices

Targeted Marketing with AI

Foyob's advanced AI capabilities allow for targeted marketing. The platform can analyze customer data, identifying patterns and preferences, thus enabling dealerships to create personalized marketing campaigns that resonate with their target audience.

Streamlining Customer Interaction

Foyob also streamlines customer interactions. Whether it's through intuitive website navigation, chatbots, or AI-driven customer service, the platform ensures that potential buyers have a smooth and enjoyable browsing experience, leading to higher engagement and conversion rates.

Social Media Integration

With social media being a crucial aspect of digital marketing, Foyob integrates these platforms into its strategy. This ensures consistent branding and messaging across all channels, enhancing brand visibility and engagement.

Data-Driven Insights

The platform's ability to gather and analyze data is invaluable. Foyob provides insights into customer behavior, market trends, and campaign effectiveness. This helps dealerships make informed decisions, refine their strategies, and measure the success of their marketing

SEO Optimization

SEO is vital in the digital era, and Foyob helps optimize content for search engines. This increases the likelihood of your dealership appearing in top search results, attracting more organic traffic to your website.

Personalized Customer Journeys

Foyob's technology creates personalized customer journeys. From the moment a potential buyer visits your website, they're guided through a curated experience designed to meet their specific needs and preferences.

Enhancing Brand Loyalty

By delivering consistently positive experiences, Foyob aids in building and maintaining brand loyalty. Satisfied customers are more likely to return and recommend your dealership to others

Efficiency in Marketing Operations

Foyob increases efficiency in marketing operations. Automating routine tasks frees up your team to focus on strategy and innovation, ensuring that your dealership stays ahead in the competitive automotive market

Adapting to Market Changes

Finally, Foyob is adaptive and scalable. As market dynamics shift, Foyob's tools can be adjusted to meet new challenges and opportunities, ensuring your dealership remains relevant and successful. In a nutshell, Foyob offers a comprehensive, integrated solution to automotive dealership marketing. Its blend of cutting-edge technology, customer-centric design, and data-driven strategies makes it an indispensable tool for dealerships aiming to thrive in the digital age. With Foyob, dealerships are not just promoting their products; they are building lasting relationships with their customers and setting the stage for long-term success. We hope this makes an ultimate guide to car dealership marketing so you can reach every single potential car buyer possible and stay ahead in your automotive industry