In the fast-paced world of the automotive industry, your dealership's reputation is everything. Whether you're navigating the twists and turns of the digital highway or cruising through the local market, positive customer reviews are your ultimate GPS. Welcome to the era where credibility is your currency, and reviews are the gold in your treasure chest. In this blog post, we'll explore why positive customer reviews are the driving force behind your dealership's triumph, with a special nod to how Foyob streamlines this journey for you.

The Data Speaks Loud and Clear

Let's kickstart this journey with a pit stop at some compelling data points:

• 87% of customers now read reviews for local businesses, up from 81% just a year ago (BrightLocal Local Customer Review Survey 2020).
• A staggering 85% of customers trust reviews as much as personal recommendations (BrightLocal Local Customer Review Survey 2020).
• Reviews aren't just words on a screen; they lead directly to revenue. According to the Harvard Business School, a mere one-star increase in your Yelp rating can trigger a 5-9% increase in revenue.

These statistics paint a vivid picture: reviews matter, and they matter immensely. They are the digital currency of trust in today's automotive landscape.

The Foyob Advantage: Filtering and Updating Reviews

Now, let's talk about how Foyob, your trusted co-pilot in this journey, ensures that your dealership stays on the path to success. At Foyob, we're not just about eliminating bad reviews; we're about keeping your dealership website clean and credible.

Filtering Bad Reviews:

Foyob takes the headache away from you. We ensure that negative reviews are filtered out, creating a pristine canvas for your online presence.

Seamless Updates:

We understand that your focus should be on your business, not wrestling with reviews. That's why we take charge of updating reviews for you. This means you can dedicate your time to serving your customers and growing your dealership.

Foyob empowers you to shine online, free from the worry of damaging reviews and tedious updates. We're your loyal pit crew, making sure your digital engine runs smoothly.

The Review Landscape: Where to Be and Why

In the vast universe of online reviews, a few major stars dominate the sky. While industry-specific sites like AutoTrader, Cars.com, CarGurus, DealerRater, and Edmunds.com hold importance, the "big three" review outlets are Google, Facebook, and Yelp. Here's why each of them matters:

Google Reviews:

They're included in search results, and with over 92% of internet traffic going through Google, you want reviews here. It's where potential customers start their journey.

Facebook Reviews:

Facebook might lack Google's market share, but it's one of the most trusted sources for reviews. It's where customers engage with your brand on a personal level.

Yelp Reviews:

When customers are ready to buy, they turn to Yelp. With 85% of visitors on Yelp intending to make a purchase and 98% following through, it's a powerhouse for conversions.

Claim your business profile on all these platforms to provide multiple avenues for customer feedback. The more doors you open, the more reviews you can collect. However, managing reviews across multiple sites can be a handful.

A Reputation Worth Its Weight in Gold

In a world where choices are abundant, reputation is the compass that guides customers to your dealership. As a dealership, your reputation is your most prized possession. In fact,"59% of survey respondents said dealership reputation was the most important factor when choosing which dealership to visit" (SalesFuel).

Positive customer reviews are the testimonials that build this reputation. They are the social proof that tells potential customers, "You're in good hands." They are the stars that light up your path to success in the competitive automotive market.

In the modern automotive landscape, positive customer reviews are not just assets; they are the lifeblood of your dealership's success. They are the fuel that propels your brand forward, and they are the trust currency that customers trade-in.

Foyob, with its review filtering and updating expertise, ensures your journey through this review-driven landscape is smooth and victorious. So, gear up, and let positive customer reviews steer your dealership toward the destination of unrivaled success.

Remember, in the world of automotive, it's not just about the cars; it's about the trust you build. And positive customer reviews are the driving force behind that trust.